Head of sales

We are seeking an experienced and commercially driven Head of Sales to lead residential real estate sales in Tbilisi, Georgia. The ideal candidate will have a strong track record in selling new-build apartments, experience managing a high-performing sales team, and an established network of local real estate agencies, brokers, investors, and high-net-worth clients.

This role requires a hands-on sales leader who can manage high volumes of online leads, optimize the sales funnel, develop strategic partnerships, and consistently achieve sales targets.

Key Responsibilities

• Develop and execute the sales strategy for residential real estate projects in Tbilisi.
• Lead, manage, and motivate a sales team of at least 5 people.
• Set sales targets, establish KPIs, and monitor individual and team performance.
• Build and maintain strong relationships with real estate agencies, brokers, investors, and high-net-worth clients.
• Manage the full sales cycle, from online lead generation and qualification to negotiations and deal closing.
• Oversee high-volume online leads and ensure timely follow-ups and effective conversion.
• Ensure daily CRM usage, accurate pipeline management, and regular sales reporting.
• Analyze conversion rates, lead sources, and sales performance to identify areas for improvement.
• Collaborate with marketing to improve lead quality, campaign effectiveness, and sales conversion.
• Personally participate in negotiations with key clients and support high-value transactions.
• Monitor local property market trends, competitor activity, pricing, and customer demand.

At least 5 years of experience selling new-build residential properties in Tbilisi, preferably within the mid-to-premium or premium segment.

Proven experience managing a sales team of 5 or more people.

An established network of local real estate agencies, brokers, and property investors.

Access to a network of affluent clients and proven experience closing residential property deals.

Experience handling high volumes of online leads and converting them into sales.

Strong practical experience with CRM systems, sales funnels, lead tracking, and performance reporting.

Demonstrated ability to achieve sales targets and improve team productivity.

Excellent leadership, negotiation, communication, and relationship-management skills.

Fluent Russian and Georgian, with good English proficiency.

Career Growth

Competitive Salary

Professional Development