Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Associate Director, Audience Strategy & Insights

We are hiring an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team supporting HP across both B2C and B2B businesses. This is an exciting opportunity to help shape how audience understanding drives smarter marketing decisions, stronger strategies and measurable business growth. Working at the intersection of strategy, insight, data and innovation, you'll play a key role in bringing audiences into every important decision. You'll help turn complex information into clear direction, influencing client outcomes across multiple markets.

Responsibilities

What you'll be doing

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
• Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
• Champion audience thinking across briefs, planning processes and client decision-making.
• Drive the adoption and application of audience and identity capabilities across priority EMEA markets.
• Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
• Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams.
• Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes.

Qualifications

Skills we're looking for

• Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline.
• Proven ability to translate complex data and research into simple, compelling strategic recommendations.
• Experience using audience, market and media research tools to uncover insight and support decision-making.
• Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches.
• Confidence working with a broad range of stakeholders and building strong client relationships.
• Strong communication, presentation and storytelling skills with the ability to influence and inspire action.
• Curious, collaborative and commercially minded, with a passion for solving problems and creating meaningful impact.

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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