Assistant vice president - brand marketing & activation

As the Brand Partner to the Group Agency and Financial Advisors division, you will work closely to translate recruitment strategies and propositions into compelling campaigns and assets to attract and engage prospective financial representatives. The role will also strengthen the reach and impact of Great Eastern’s brand and marketing programmes by amplifying and activating adoption across our agency channel.

Develop and launch Agency Branding campaigns and recruitment marketing initiatives.

Partnering our distribution recruitment team to maintain a strong pulse on the needs, motivations and challenges of financial representatives, translating these insights into brand and recruitment marketing campaigns and solutions to support our recruitment agenda. These include but not limited to:

• Develop brand and marketing assets showcasing our heritage and the impact our business.
• Crafting recruitment playbooks to bring to life tailored value propositions, success stories aligned to different candidate profiles.
• Visualisation of the agency career showcasing our structured training, tools, mentorship and development, and progression pathways.

Manage third-party partners across creative development, content production, media planning, events and other marketing functions.

Collate, analyse and present regular performance reports, highlighting campaign outcomes, milestones, insights and opportunities for optimisation.

Content Development and Brand Governance:

• Conceptualise and create compelling content including campaign concepts, presentations, social content, toolkits and activation materials for our agency channel usage for client engagement and recruitment.
• Develop and review templates, toolkits and marketing materials that enable financial representatives to communicate consistently, effectively and within brand and regulatory standards.
• Ensure corporate brand and visual identity guidelines across distribution marketing channels and touchpoints, including digital and website assets.

Agency Engagement and Activation:

• As the Brand partner to our distribution division you will drive adoption of corporate brand and marketing initiatives, bringing them to life in ways that are relevant and compelling to agents.
• Capitalize and leverage corporate sponsorships for agency channel activations to support brand, customer engagement and recruitment objectives.

Risk & Governance:

• Take accountability for identifying and managing business, brand and regulatory risks associated with assigned marketing and activation initiatives.
• Highlights any potential concerns /risks and proactively shares best risk management practice.

Degree in Marketing, Communications, Business or a related discipline from a recognised tertiary institution.

Minimum 6 years of relevant experience in areas such as brand marketing, marketing communications and activation marketing.

AI fluent, able to accelerate ideation, creative development and content production at scale.

Prior experience in the financial services, insurance or wealth management industry will be an advantage.

Demonstrated ability to translate brand strategy into compelling and practical activation programmes that drive engagement and participation.

Strong commercial acumen, with the ability to understand distribution needs and connect marketing initiatives to business outcomes.

Excellent presentation and communication skills, with the confidence and energy to engage large audiences and senior stakeholders independently.

Strong stakeholder management, influencing and negotiation skills, with the ability to work effectively across multiple functions and levels of seniority.

Good understanding of social media, influencer marketing and emerging digital platforms, with the ability to identify opportunities to drive engagement.

High level of integrity, accountability and ownership, with a strong commitment to teamwork and collaboration.

Proactive and entrepreneurial mindset, with the ability to challenge the status quo, identify opportunities and continuously improve the way marketing is delivered.