Brand & Product Development Manager, Nicosia – BPDM/10/26

Are you fascinated by the journey of a product, from a first idea to the supermarket shelf? Do you get excited when an idea you created ends up in a customer’s basket? Then this could be your next career move. Our client, a leading company in the FMCG industry, is looking for a creative and commercially minded Brand & Product Development Manager to join its team in Nicosia.

What You Will Do

Among other things, you will:

1. Lead the New Product Journey
   • Generate fresh product ideas every month, inspired by market trends, consumer needs and competitor activity
   • Evaluate and screen new concepts for feasibility, costing and commercial potential
   • Plan and coordinate concept, sampling and consumer testing, and turn the results into action
   • Design and implement the new product development process
   • Lead every stage of development, from concept creation to launch
   • Stay up to date with marketing innovations and bring them into your work plans
   • Work closely with sales, purchasing, quality and other stakeholders to bring each product to market
2. Build Strong Brands
   • Build and run the brand’s marketing plan (ATL and BTL) in line with the annual strategy
   • Plan and deliver marketing events and activations from start to finish, in line with the brand strategy
   • Manage the brand’s annual budget, ensuring smart allocation and close tracking
3. Turn Insights into Action
   • Analyse market shares and competitor activity
   • Read and analyse retail audit reports to track sales, market share, distribution and pricing trends
   • Analyse customer and sales data to spot trends, opportunities and risks, and turn findings into clear recommendations
   • Visit the market to understand customer dynamics, check product availability and oversee the implementation of marketing activities
   • Prepare regular market insight reports and presentations for management to guide new product and marketing decisions

What You Will Bring

• University degree in Marketing, Business Administration or a related field
• At least 5 years of experience in a similar role
• Hands-on experience across the full new product development lifecycle
• FMCG experience will be considered a strong advantage
• Excellent command of Greek and English
• In-depth understanding of marketing strategy
• A creative mind combined with strong commercial sense
• Strong decision-making skills and a high sense of responsibility
• Excellent organisational skills and attention to detail
• Ability to work both independently and as part of a team
• Ability to perform well under pressure

What’s on Offer

Monthly gross salary: €2,800–€3,200 (14 salaries per year)

Provident Fund

Company car

Ready to create the next product that lands in every basket? Apply now and take the lead.