Job Summary

We are seeking an experienced and results-driven Senior Marketing Manager to lead both acquisition and CRM in the fast-moving industry. Reporting directly to the CEO, you will own the full customer journey, from first click to first sale to long-term loyalty, and lead a small team across acquisition and retention. The ideal candidate combines strong performance-marketing and acquisition experience with a deep understanding of customer segmentation, lifecycle, and personalization, and uses data to grow customers, revenue, and lifetime value. You have a proven track record in marketing and a passion for building campaigns that are both high-performing and responsible.

Responsibilities

• Marketing Strategy: Own and execute the end-to-end marketing strategy across acquisition and retention, setting clear targets and priorities in line with company goals agreed with the CEO.
• Customer Acquisition: Plan, launch, and optimize acquisition campaigns across paid media, SEO and content, social and other channels to drive new registrations and first-time sales at an efficient cost.
• Affiliate Partnerships: Build and manage affiliate and partner relationships, negotiate commercial deals (CPA, revenue share, hybrid), and monitor traffic quality and performance.
• Customer Segmentation: Develop and refine segmentation strategies to target different customer groups with the right offer at the right time.
• Retention and Lifecycle Management: Design and run retention, reactivation, and lifecycle programs that nurture customers from onboarding through to VIP.
• Personalization: Deliver relevant, targeted experiences across all communication methods (on and offline).
• Data Analysis and Performance: Track and analyze metrics across the full funnel, including CPA, conversion, sales, retention rate, lifetime value, and ROI, and turn insights into action.
• Budget Management: Own the marketing budget, allocate spend across acquisition and CRM channels, and continuously optimize for return on investment.
• Cross-functional Collaboration: Work closely across other departments to align marketing with business objectives and ensure a seamless customer experience.
• Leadership and Management: Lead, mentor, and develop a team across acquisition and CRM, fostering a collaborative, high-performing environment.
• Reporting: Provide regular, data-driven reports and recommendations to the CEO on marketing performance, opportunities, and risks.

Key Skills and Requirements

• Experience: Proven success in a senior marketing role, with hands-on experience in both customer acquisition and CRM, and a track record of meeting and exceeding targets.
• Lead with Data: A data-driven mindset with a demonstrated ability to analyze marketing performance, plus experience with CRM platforms and tracking/attribution tools.
• Commercial Mindset: Experience owning a marketing budget and being accountable for CPA, ROI, and lifetime value targets.
• Leadership: Experience managing and developing a team, and comfortable working with company leadership.
• Communication: Excellent English (C1/C2) and communication skills.
• Creative: An out-of-the-box thinker who is always striving to improve.
• Being Efficient: Excellent organizational and time-management skills, with the ability to manage multiple channels and priorities at once.
• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field required; Master’s preferred.

Competences

• Data-driven decision-making.
• Strategic thinking.
• Leadership and people development.
• Commercial acumen.
• Adaptability.