AstraZeneca
AstraZeneca·yesterday

Sbm/bm - rin - 上海

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Location

onsite, 上海, China

Commitment

Full Time

Level

Junior (<2 years)

Required skills

Brand managementProject managementMarket researchStrategic planningSales enablementData analysisForecastingBusiness acumenCross-functional collaborationCommunicationInfluencingProduct trainingPerformance managementTherapeutic area expertiseTeam leadership

Job Description

ROLE & RESPONSIBILITIES

  • Customer and market insights: Conduct regular customer visits and engage frequently with the sales team; identify research needs, brief and manage agencies, and translate research findings into strategic decisions.
  • Project management: Use professional project management tools and models to initiate projects plans and ensure the project to be closed according to company compliance and regulations.
  • Execution and performance management: Implement brand plans and track performance against agreed measures, including market growth, product growth, market share, forecast accuracy, and inventory levels.
  • Sales force enablement: Coordinate product training, develop brand campaigns and promotional materials, communicate strategy at cycle meetings, evaluate execution effectiveness, and conduct field visits.
  • Therapy-area and product expertise: Maintain strong knowledge of the product, therapeutic area, market, competitors, and relevant industry trends through conferences, external expert interactions, and internal networks.
  • Cross-functional collaboration: Work closely with Sales, Medical, Market Access, Commercial Excellence, and other functions to deliver business objectives and strengthen external advocacy.
  • People development: Where applicable, coach and develop team members and contribute to a high-performing, collaborative culture.

REQUIREMENTS

  • Bachelor’s degree or above; medicine, pharmacy, life sciences, business, or a related discipline is preferred.
  • Relevant pharmaceutical brand marketing experience, preferably within respiratory, immunology, or a related specialty-care therapeutic area.
  • Demonstrated ability to develop brand strategies and translate insights into executable commercial plans.
  • Strong analytical capability, business acumen, forecasting skills, and proficiency in preparing clear business presentations.
  • Excellent communication, influencing, project management, and cross-functional collaboration skills.
  • Strong ownership, learning agility, and ability to operate effectively in a dynamic environment.
  • Fluent written and spoken English and Chinese.
  • For the Senior Brand Manager level, prior experience leading projects, agencies, or team members is preferred.

Ready to join the team?

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