Consumer insights lead

KEY ACCOUNTABILITIES

Responsible for co-working with category teams to identify critical business decisions requiring CMI support, qualify the need for CMI exercises, and ensure consumer needs remain central to decision-making.

Responsible for developing consumer-centric CMI research methodologies that deliver the agreed qualitative and quantitative outcomes and capture the consumer voice effectively.

Responsible for collaborating with category teams to translate research outcomes into actionable, consumer-led business inputs across strategy and innovation.

Responsible for developing new testing methodologies beyond what we are using today to improve the quality of insights, faster results, more efficient vendor utilization and added business value.

Responsible for interpreting quantitative and qualitative results, identifying meaningful consumer insights, and providing actionable recommendations to category teams.

Responsible for working with preferred vendors for their continuous capability improvement.

Responsible for working with procurement and category teams to host tendering process for critical projects.

JOB-HOLDER ENTRY REQUIREMENTS:

Bachelor degree in related field.

At least 5 years in related experience in healthy food, FMCG or consumer healthcare industry with expertise in marketing and commercial excellence.

COMPETENCIES:

• Strong marketing research capabilities, consulting firm experience will be a great add-on.
• Business results oriented – ability to perform, to budget and manage forecast.
• Consumer centric mindset and insight knowledge.
• Project management capabilities - attention to detail & complex processes.
• Strong analytical and influencing skills.
• Proactive, positive and innovative mind.
• Excellent presentation and communications skills, both written and verbal (English & Mandarin).