Job Group Capability

Marketing Job Group

Product & Revenue Management Job Role Description

The Product Lifecycle Manager is responsible for overseeing the complete lifecycle of assigned products—from concept and development through commercialization, optimization, and end-of-life management. This role ensures products meet customer needs, comply with regulatory requirements, and deliver strong commercial and operational performance. The position requires close collaboration across commercial, technical, and operations teams to align product strategy with business objectives.

Job Role Responsibilities

Product Strategy & Roadmap

• Develop and maintain product strategies and roadmaps aligned with business goals and market needs
• Identify growth opportunities, product improvements, and portfolio optimization initiatives
• Translate market insights and customer requirements into actionable product plans

Product Lifecycle Management

• Lead product lifecycle activities from concept through commercialization and continuous improvement
• Coordinate cross-functional execution efforts to ensure successful product development, launch, and phase-out

Cross-Functional Leadership

• Collaborate with manufacturing, supply chain, commercial, and technical teams to ensure alignment
• Lead cross-functional initiatives to deliver new product launches and business improvements
• Balance competing priorities across cost, quality, service, and efficiency

Operations & Supply Integration

• Align production planning, supply chain, and inventory management with product strategy
• Ensure security of supply through effective inbound and outbound planning
• Support grade planning, scheduling, and product availability to meet customer demand

Compliance, Quality & Regulatory

• Ensure products comply with industry standards, regulatory requirements, and internal quality processes
• Support quality initiatives and continuous improvement programs
• Maintain product documentation and ensure adherence to governance standards

Profitability & Asset Optimization

• Drive profitability improvements through cost optimization, pricing support, and product mix decisions
• Identify opportunities to improve asset utilization, throughput, and operational efficiency
• Lead initiatives to enhance product margins and overall business performance

Innovation & Product Improvement

• Partner with technical and R&D teams to drive product innovation and enhancements
• Evaluate raw materials, supply risks, and processes to improve product performance and cost
• Support development of new offerings aligned with market trends

Functional Skills

• Brand Value Creation
• Integrated Product & Profitability Management
• Opportunity & Market Identification
• Revenue Strategy & Pricing Optimization