Director, system marketing

Join a world-class academic healthcare system, UChicago Medicine, as our next Director, System & Clinical Service Marketing. We are seeking a progressive visionary with a high degree of professional energy and a proven track record. This role requires a dynamic leader with a passion for system marketing, clinical service line marketing, a strategic mindset, and the ability to execute high-impact initiatives that drive measurable results.

The successful candidate will develop a multi-year strategic roadmap to support key system initiatives in alignment with organizational goals. This role will conduct market research to understand industry dynamics, define strategies for system growth, and manage key projects across departments. This role will lead critical partnerships that expand access and grow the UCM brand across the region. This role will also lead marketing for some of UCM’s priority service lines.

Reporting to the Executive Director, Growth and System Marketing, you will drive alignment across internal and external stakeholders, overseeing cross-functional initiatives, and executing targeted marketing campaigns to support business objectives. The Director will collaborate with key partners to expand system influence, enhance brand positioning, and ensure the successful execution of strategic initiatives.

This is a flexible role based in Chicago, with the expectation that you will come to the office 1 day per week and attend in-person meetings as needed.

Who you are:

• Bachelor’s degree in Marketing or Business required. Master’s degree preferred.
• 8+ years of progressive, results-driven marketing leadership within a complex hospital system, academic medical center, or healthcare enterprise.
• Demonstrated experience building, coaching, and managing cross-functional teams and external agency partners in matrixed environments.
• Proven ability to partner with and influence partners, hospital administrators, physician leaders, and C-suite executives, successfully translating clinical strategies into marketing roadmaps.
• Expertise across both B2B provider referral marketing and direct-to-consumer digital acquisition.
• Strong relationship builder and communicator with exceptional communication and leadership skills and a track record of influencing senior leaders and managing external partners.
• Strong proficiency in interpreting data, building business cases with data, utilizing CRM/marketing automation tools (e.g., Salesforce Marketing Cloud), and managing performance via OKRs.
• Bold, creative, courageous, and innovative mindset who is able to inspire and motivate others; well-versed in operating in a very competitive marketplace.
• Experience building effective marketing organizations and managing teams across a highly complex healthcare or hospital organization with numerous service lines.
• Experience partnering tightly with physician leaders and service line executives to translate business strategy into integrated marketing plans.
• Experience leading external hospital partnerships that deliver patient and provider growth.
• Experience owning integrated marketing strategies: brand management, service line marketing, digital/social, internal and external communications, and data/analytics for the health system.
• Experience leading US News & World Report marketing campaigns that deliver higher hospital rankings.

What you’ll gain as Director, System & Clinical Service Marketing:

• Opportunity to work at a world-class organization, engaging numerous stakeholders, to fulfill its patient-care, research, medical-education, and health-equity missions.
• High visibility as innovative marketing leader for UChicago Medicine, managing key internal and external relationships.
• Ability to make a difference in the lives of patients and their families by marketing UCM as a provider of choice, highlighting our relentless pursuit to address health disparity and achieve health equity.

What you’ll do as the Director, System & Clinical Service Marketing:

• Service Line Marketing: Deeply partner with service lines to build integrated marketing campaigns that deliver their acquisition and awareness goals.
• Hospital & Network Partnerships: Lead and execute marketing strategy for external hospital affiliations and joint-venture network partnerships to expand regional influence and care access. Lead relationships with critical external partners, develop integrated plans and multiyear roadmaps to deliver partnership objectives.
• Reputation & System Influence: Lead strategic visibility and reputational initiatives, including specialized marketing campaigns for U.S. News & World Report hospital rankings, regional brand awareness, and thought-leadership platforms.
• Omnichannel Growth Campaigns: Lead cross-functional teams to build integrated, data-driven marketing campaigns spanning digital advertising, paid social, email/CRM, webinars, direct mail, sponsorships, and high-impact events to drive consumer engagement and appointment conversion.
• Content & Narrative Development: Oversee the development of compelling marketing content and clinical storytelling that reinforces UCM’s reputation for medical discovery, complex care, and health equity.
• Dashboards & OKRs: Partner with performance marketing and marketing ops to establish robust KPI/OKR tracking, developing institutional and service-line dashboards that benchmark performance against prior years and fiscal targets.
• Budget Optimization: Manage entity, community, and system marketing budgets to maximize ROI across paid media, production, and agency spend.
• Agency & Vendor Management: Lead agency partners and third-party vendors, enforcing performance standards, continuous optimization, and brand fidelity across all deliverables.
• Marketing Automation & Enablement: Harness enterprise CRM and sales enablement platforms (including Salesforce Marketing Cloud) to map patient journeys, nurture leads, deliver personalized communications, and boost retention.

E4 Leadership

(Equity, Engage, Evolve, Excel) is a patient centered management system that empowers teams to improve on a daily basis. This is done through daily readiness huddles, real time process monitoring, performance review huddles and structured problem solving. E4 Leadership is an evolving system where leaders work together to cultivate a culture of equity and continuous improvement that enables:

1. Each person to realize their full potential for contribution
2. The organization to achieve high performance outcomes
3. System-wide integration, coordination, and seamless execution
4. Clear focus on exceptional, equitable patient care and experiences.

As part of the leadership team, this position will be instrumental in reinforcing and sustaining UCM’s E4 Leadership Culture.