Senior SEO Specialist

Location: Johar Town, Lahore, Pakistan

Work Model: Hybrid

Employment Type: Full-Time

Experience: 5–8+ Years

Reporting To: Management / Digital Business Lead

About the Role

We are looking for a highly experienced and commercially minded Senior SEO Specialist to take ownership of the company's organic growth strategy. The company is a Germany-based B2B e-commerce business specializing in professional IT infrastructure, networking, server, storage, and related technology products, serving customers across Germany and the wider European market. The SEO function is a critical growth channel for the business because customers frequently search for highly specific products, manufacturers, models, part numbers, technical specifications, compatibility, alternatives, and enterprise IT solutions. The successful candidate will therefore be responsible for developing an SEO strategy that improves the visibility of products, categories, manufacturers, and the overall website, while translating organic search growth into measurable commercial results. This is a senior, ownership-oriented role.

Key Responsibilities

1. Own the Overall SEO Strategy
2. Build an E-Commerce SEO Growth Engine
3. Technical SEO Leadership
4. SEO Architecture & Site Structure
5. Keyword & Market Opportunity Strategy
6. Product & Category SEO Strategy
7. International & German Market SEO
8. Competitor Intelligence
9. Content & Topical Authority
10. Authority & Digital PR
11. Analytics, Attribution & Commercial Performance
12. SEO Tools & Data
13. Cross-Functional Leadership

Required Experience & Qualifications

5–8+ years of hands-on SEO experience. Proven experience owning SEO strategy for an e-commerce, B2B, marketplace, or large-scale website. Strong experience with technical SEO. Strong understanding of e-commerce SEO and large product catalogs. Demonstrated experience growing organic traffic and commercial performance. Strong understanding of website architecture and information architecture. Advanced keyword research and competitive analysis skills. Strong understanding of search intent and SERP behavior. Experience working directly with developers. Strong understanding of Google Search Console and Google Analytics. Advanced experience with Ahrefs, SEMrush, Screaming Frog, or equivalent tools. Strong analytical and strategic thinking. Excellent English communication skills.

Preferred Background

Experience in one or more of the following would be highly valuable: B2B e-commerce, IT hardware, Networking equipment, Servers and storage, Electronics, Technology distribution, Enterprise technology, Data-center infrastructure, International e-commerce, German or European SEO, Large SKU/product catalogs. Knowledge of enterprise networking and IT infrastructure terminology is a strong advantage.

What Makes Someone Successful in This Role?

We are not looking for an SEO executive whose primary responsibility is publishing blogs, editing metadata, or generating monthly ranking reports. We are looking for a senior SEO professional who can: Look at the entire website and identify growth opportunities. Build an SEO strategy from business objectives. Prioritize opportunities based on commercial value. Understand complex e-commerce websites. Diagnose technical SEO issues. Work effectively with developers. Understand product-level search behavior. Build scalable SEO processes. Challenge existing approaches when necessary. Take ownership of results. Communicate clearly with an international management team. Turn SEO data into business decisions.

Key Performance Indicators

Success will ultimately be measured by organic business growth, including: Organic Growth, Growth in qualified organic traffic, Growth in non-branded organic visibility, Increase in priority keyword rankings, Growth in first-page rankings, E-Commerce Growth, Increase in organic product discovery, Growth in organic product-page traffic, Growth in category-level organic traffic, Increase in organic enquiries and transactions, Growth in organic revenue, Strategic SEO Improvement in technical SEO health, Expansion into new keyword/product segments, Growth in manufacturer and category visibility, Improvement in competitor market share, Development of scalable SEO processes and frameworks.

Working Model

This is a hybrid position based in Lahore, working with a Germany-based company and international stakeholders. The successful candidate should be comfortable working across cultures, communicating with international colleagues, managing priorities independently, and taking ownership of deliverables. Some overlap with German working hours will be expected.

What We Offer

Opportunity to work directly with a Germany-based international business. Hybrid working environment in Lahore. Senior-level ownership of SEO strategy. Exposure to European B2B e-commerce. Opportunity to work on a large and technically complex product ecosystem. Direct interaction with international stakeholders. High degree of ownership and autonomy. Competitive compensation based on experience. Long-term professional growth opportunities.

Application Requirements

Please submit: Updated CV, Examples of SEO projects you have personally led, Previous organic traffic growth results, Examples of e-commerce or large-site SEO experience, Examples of technical SEO projects, Details of measurable business results achieved through SEO. Candidates who can demonstrate measurable SEO growth and commercial impact will be strongly preferred.