Introduction

About the Role

We're entering our next phase of growth, expanding acquisition, media investment and retail activity. Alongside this, we have an exciting opportunity to strengthen how we engage customers beyond their first booking, giving them compelling reasons to return and book directly with us. We're looking for a customer first, data-driven Customer Lifecycle Marketing Lead to build and grow our lifecycle marketing across Airport Rentals and Motorhome Republic. This is an opportunity for someone who is commercially driven, loves understanding customer behaviour and turning data into action.

You'll analyse customer insights, identify meaningful audience segments and determine the right messages, channels and moments to engage customers, driving repeat bookings, app engagement and long-term customer value. Combining marketing strategy with hands-on delivery, you'll own both building our lifecycle marketing capability and continuously improving it. You'll use data, AI and marketing automation to create smarter, more personalised customer experiences at scale.

Working closely with Marketing, Product, Technology, Data, Commercial and Customer Operations, you'll turn insights into clear recommendations, effective customer journeys and measurable commercial results.

Description

What You Will Lead

• Building, shaping and delivering our lifecycle marketing capability:
• Customer insights and segmentation: Analyse customer behaviour, booking patterns and lifetime value to identify meaningful audience segments, uncover growth opportunities and recommend targeted strategies.
• Data-led customer engagement: Use customer data, insights and behavioural signals to anticipate customer needs and determine the most relevant messages, channels and timing for different audiences.
• Customer lifecycle journeys: Design and build connected journeys across acquisition, onboarding, booking, pre-travel, post-travel, repeat booking and reactivation to strengthen engagement and encourage customers to return.
• AI and marketing automation: Build automated journeys and workflows in HubSpot, applying AI and emerging technologies to improve targeting, personalisation, efficiency and customer engagement.
• Cross-functional delivery: Partner with Commercial and Product to develop relevant offers and loyalty benefits, and with Data and Product on the technical requirements and integrations needed to deliver effective customer experiences.
• Run and Optimise – Drive Ongoing Performance:
• Lifecycle execution: Own the ongoing deployment and management of personalised customer communications across email, app, web and other relevant channels.
• Testing and optimisation: Continuously test and refine audience targeting, messaging, channels and timing, using experimentation and performance insights to improve results.
• Direct and app growth: Identify and implement opportunities to encourage customers to book directly through our websites and app, increasing repeat bookings and long-term customer value.
• Connected marketing activity: Integrate lifecycle engagement with retail campaigns, supplier offers and key trading periods to deliver relevant, coordinated customer experiences.
• Measurement and continuous improvement: Measure retention, repeat bookings, incremental gross profit and customer lifetime value, using insights to recommend improvements and prioritise future initiatives.

Skills And Experiences

About You

You're a curious, commercially minded marketer who loves getting into the data, understanding what makes customers tick and finding smarter ways to engage them. You don't just look at campaign results. You explore customer behaviour, spot patterns, challenge assumptions and turn insights into practical recommendations. You understand how to use data to determine which customers to target, what will resonate with them, and when and where to engage them for the greatest impact.

You're excited by the opportunities AI and automation create to deliver more relevant, personalised customer experiences at scale. You bring a builder mindset, combining strategic thinking and analytical capability with the confidence to roll up your sleeves, build journeys, test ideas and turn opportunities into results. You build strong relationships across teams, confidently share your perspective and take ownership from insight through to execution and optimisation.

You'll bring:

• Proven experience in customer lifecycle marketing, CRM, loyalty or retention marketing, ideally within travel, retail, mobility or eCommerce.
• Strong analytical capability, with experience exploring customer data, identifying behavioural patterns, developing audience segments and translating insights into commercial recommendations.
• Experience using customer insights, segmentation and behavioural triggers to determine effective messaging, channels and timing for customer engagement.
• Strong commercial acumen, with an understanding of customer lifetime value, retention, profitability and drivers of repeat purchase.
• Hands-on experience with CRM platforms (ideally HubSpot), marketing automation and designing, building and optimising personalised customer journeys.
• Experience applying AI and automation tools to improve targeting, personalisation and efficiency, or a demonstrated ability to adopt emerging marketing technologies.
• Strong testing and measurement skills, including A/B testing, control groups and evaluating incremental commercial impact.
• A track record of improving customer engagement, retention, repeat purchase or direct channel performance.
• Strong communication and influencing skills, with the ability to translate insights into clear recommendations and work effectively across Marketing, Product, Technology, Data and Commercial teams.

About Us

We’re a global travel company passionate about connecting travellers with the people and places they love. Through our two trusted brands, Airport Rentals and Motorhome Republic, we enable customers to search, compare and book rental vehicles worldwide. Part of Webjet Group, we have over 20 years’ experience putting customers behind the wheel of the perfect rental car or motorhome.

Why Join Us?

There are lots of good reasons to join Webjet Group NZ, including:

• Flexible and hybrid working options
• Central Auckland office with parking and transport subsidies
• Subsidised Southern Cross health insurance
• Travel discounts across Webjet Group brands
• Extra leave for your birthday and when you get married
• Regular social, wellbeing and cultural events
• Great people, great coffee and great energy!

Ready to make an impact? APPLY NOW!

To apply, you must be a New Zealand citizen, resident or hold a valid visa with the right to work in New Zealand.