Marketing Specialist

Company Overview

Established in 2006, Art Media has become a trusted leader in decoration and advertising solutions in Jordan, renowned for delivering innovative and high-quality services. Based in Amman, Art Media operates a cutting-edge 12,000 m² industrial facility with an integrated printing division. We specialize in providing comprehensive, end-to-end solutions for industrial advertising and interior and exterior projects. Our mission is to enhance brand visibility and drive impactful campaigns, creating value for our clients and fostering a culture of creativity and collaboration.

Experience Requirements

The ideal candidate will have a minimum of 4 years of experience in marketing, preferably within dynamic environments such as startups, large enterprises, or marketing agencies. Experience in diverse industries, particularly related to advertising and design, is highly valued. The candidate should have a proven track record of leading marketing initiatives, managing campaigns, and effectively collaborating with cross-functional teams to achieve strategic objectives.

Role Overview

The Marketing Specialist will play a crucial role in developing and executing innovative marketing strategies that align with Art Media's goals. This position is designed for a proactive individual who can drive brand awareness and engagement through various channels. The Marketing Specialist will be responsible for crafting compelling content, managing digital advertising campaigns, and utilizing analytics to enhance performance. Through creativity and strategic insight, this role contributes significantly to the company's growth and market presence.

Key Responsibilities

• Develop and implement comprehensive content strategies to enhance brand messaging and increase audience engagement.
• Manage end-to-end marketing campaigns, ensuring alignment with business objectives and timely execution.
• Execute digital advertising initiatives across various platforms, optimizing for performance and return on investment.
• Collaborate with the design team to create visually appealing graphics that reinforce brand identity.
• Oversee social media management, including content creation, scheduling, and community engagement.
• Conduct email marketing campaigns, including audience segmentation, A/B testing, and performance analysis.
• Utilize Google Analytics and other tools to track and report on campaign performance and website traffic.
• Maintain up-to-date knowledge of industry trends and best practices to continuously improve marketing efforts.
• Support brand development initiatives by conducting market research and competitor analysis.
• Communicate effectively with internal teams and external partners to ensure cohesive marketing efforts.

Required Qualifications and Skills

• Minimum of 4 years of experience in marketing or a related field.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Proficiency in content strategy development, campaign management, and digital advertising.
• Experience with social media management and email marketing tools.
• Strong analytical skills with expertise in Google Analytics and performance reporting.
• Excellent communication and collaboration skills.
• Proficient in graphic design tools such as Adobe Creative Suite or similar software.
• Creative problem-solving abilities and attention to detail.
• Ability to work independently in a hybrid work environment, managing multiple projects simultaneously.
• Passion for marketing and a desire to contribute to a dynamic team culture.