Location: Hybrid in Malta or Remote

Reporting to Head of CRM

We’re looking for a data-driven, player behaviour-obsessed Live Casino & Sports CRM Manager to own CRM growth for Live Casino. Live Casino GGR is your primary focus. Sportsbook is your secondary one. Along the way, you’ll build the cross-sell journeys that turn single-product players into higher-value, multi-product customers.

Your Impact

Live Casino growth

Own the Live Casino CRM strategy and promotional roadmap, with Live Casino GGR as your north-star KPI. Build campaigns, journeys and segments around player behaviour, game preferences, providers, tables and Live Casino events. Identify underpenetrated segments and migrate them into Live Casino. Work with the CRM Performance Manager to optimise the vertical.

Sportsbook CRM

Support the Sportsbook CRM strategy with event-led campaigns around major sporting events, leagues and the betting calendar. Drive sportsbook activity, frequency and retention in a way that complements Casino and Live Casino.

Cross-sell & wallet share

Own cross-sell between Sportsbook, Casino and Live Casino in every direction. Use behavioural data to decide when and how to introduce a player to a new product, rather than relying on broad promotions. Build automated and campaign-based journeys that grow multi-product participation, ARPU and LTV.

Promotions & performance

Own the Live Casino component of the monthly CRM calendar and support Sportsbook planning. Test new mechanics rather than repeating bonus-led campaigns. Every promotion should have a clear objective and KPIs. Track GGR, penetration, frequency, cross-sell conversion, bonus cost and ROI, working closely with BI, Product and CRM Performance.

What Makes You a Fit

Strong iGaming CRM experience, with proven Live Casino expertise. You understand its players, mechanics and commercial drivers. Sportsbook CRM experience is a must, including sporting calendars and event-driven campaigns. A track record of building promotional calendars and cross-sell strategies between gaming verticals. Strong segmentation and behavioural targeting skills, plus hands-on experience with CRM automation and lifecycle platforms. A commercial mindset. You know GGR, player value, bonus cost and ROI, and you can turn data into campaigns. Excellent collaboration across CRM, BI, Product, Sportsbook, Casino and Marketing.

What success looks like

A dedicated Live Casino CRM growth engine within your first year. Sustainable, measurable Live Casino GGR growth and a higher share of players actively playing Live Casino. A structured Sportsbook CRM strategy in place. Scalable cross-sell journeys that grow multi-product players and customer wallet share.

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry. A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration. Comprehensive benefits package for Malta-based employees, including: Private health insurance, wellness allowance, and communication allowance. Employee Assistance Programme for free, confidential support. Healthy lunch on Wednesdays and a varied calendar of social events throughout the year. Employee discounts in restaurants and businesses. Extended second-parent leave policy. Dog-friendly office. Private parking space.

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