Marketing campaigns consultant

We have an opportunity within our Customer Marketing team, working in a Performance Marketing Squad. You’ll find yourself part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver clear and engaging Performance Marketing communications, with the member at the heart of everything you do.

As a Marketing Campaigns Consultant, you’ll play a key role in shaping how we connect with customers, supporting the design of journeys that drive meaningful engagement and deliver strong commercial and brand outcomes. You’ll work closely with your manager and wider squad to ensure our communications feel consistent, relevant and reflective of our difference.

We’re looking for someone who brings experience in marketing delivery, alongside a proactive mindset and a passion for creating high quality customer communications.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

RESPONSIBILITIES

What you’ll be doing

As a Marketing Campaigns Consultant, you’ll take ownership of delivering clear and engaging direct response communications that showcase our point of difference and support both short term activation and longer term customer engagement.

Working with your manager and squad, you’ll write creative briefs and work with copywriters or our CRM agency to bring communications to life. You’ll manage the end to end delivery of campaigns across channels such as direct mail, email and digital prompts, ensuring everything is delivered on time, within budget and to a high standard.

You’ll work closely with your squad Content Editor to ensure communications are built, tested and delivered effectively. Alongside this, you’ll build strong relationships with our mail house and third party suppliers, ensuring requirements are clear and outputs are thoroughly reviewed and delivered successfully.

You’ll be responsible for managing approvals through internal review processes, ensuring all communications meet brand and regulatory standards. Using customer insight and performance data, you’ll assess how communications are landing and use this to inform future optimisation, improving both engagement and the overall customer experience.

Collaboration will be central to your success, working closely with your squad, stakeholders and partners to stay aligned on goals and deliver the best outcomes for our members.

About you

As a minimum you’ll have:

• Experience of direct marketing campaign management/delivery and channels, such as direct mail, email and digital prompts (in internet bank and mobile app)
• Copy and creative development expertise – experience in developing high quality customer focussed communications
• Good communication and influencing skills and be confident at both writing and presenting
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables
• Experience of working within a well governed environment and can optimise processes
• Excellent attention to detail and proof-reading skills
• Experience of managing and influencing internal stakeholders and experience of working with agencies
• The ability to understand, analyse and interpret insight and data to make informed recommendations
• The ability to work autonomously as well as part of a team and be a highly motivated self-starter

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

QUALIFICATIONS

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata
• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy here.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support Recruitment.Support@nationwide-jobs.co.uk.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam. here.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consultant.