Executive, communications & content

Melbourne Convention Bureau (MCB), a subsidiary of Visit Victoria, is Victoria’s lead agency for securing and supporting international business events. For more than 60 years, MCB has promoted Melbourne and Victoria as a world-class destination for business events, securing conferences, incentive programs, and corporate meetings that drive economic growth, investment, and global connections across key industry sectors. Through the attraction of international delegates and incentive travellers, MCB contributes to the growth of Victoria’s visitor economy and delivers significant economic and social benefits to businesses and communities across the state.

About This Position

Reporting to the Strategic Communications & Content Manager, the Executive, Communications & Content supports MCB’s communications strategy, helping promote Melbourne and Victoria as a leading business events destination. Working across MCB, you’ll create engaging content for media, stakeholders, partners and clients, including media releases, digital content, social media and event communications. This is a varied, hands-on role where you’ll support media relations and PR activity, build strong relationships and ensure consistent brand messaging across communications channels.

Key Responsibilities Include

• Support the implementation of MCB’s internal and external communications strategy, delivering engaging and relevant content across owned, earned and paid channels.
• Develop, write, edit and proofread communications materials, including media releases, EDMs, advertorials, speeches, social media content, event marketing materials and blog articles.
• Support MCB’s media relations and PR activity, including identifying story opportunities, media pitching, preparing media materials and coordinating interviews.
• Build and maintain relationships with media, industry stakeholders and partners, supporting proactive communications and engagement opportunities.
• Coordinate PR and communications activity for MCB’s presence at the Asia Pacific Incentives and Meetings Expo (AIME).
• Work closely with the Marketing Coordinator to develop content and support the delivery of MCB’s social media content plan.
• Monitor media coverage, maintain media and stakeholder databases, and prepare reporting on communications activity and outcomes.
• Collaborate with teams across MCB on marketing and communications projects, ensuring consistent brand messaging across all channels.
• Prepare communications materials and background briefs for key stakeholders, including Ministerial media opportunities.

About You

You are a creative and proactive communications professional with excellent writing skills and a flair for storytelling. You enjoy creating engaging content, building relationships and managing competing priorities in a collaborative environment. With strong attention to detail and a passion for Melbourne’s visitor economy, you’re ready to contribute to MCB’s communications activities. You will bring:

• Experience in communications, journalism, media relations or public relations.
• Excellent writing, editing and proofreading skills, with the ability to adapt content for different audiences and channels.
• Experience developing digital and corporate communications, including social media and EDMs.
• An understanding of media relations, PR practices and digital communications trends.
• Strong stakeholder engagement and relationship-building skills.
• Experience monitoring and reporting on communications activity.
• Strong organisational skills, initiative, problem-solving abilities and attention to detail.
• An understanding of Melbourne’s visitor economy and business events sector.
• Experience in B2B communications, events or destination marketing, and a relevant tertiary qualification, will be well regarded.

Why Join Us?

At the Melbourne Convention Bureau, we provide an employment experience that ignites and challenges any imaginations. Our work makes a positive impact on the Victorian community. Access to a range of amazing events and functions from sporting to cultural and more! Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us. Generous parental leave and paid volunteering days. A hybrid working model and open contemporary working facilities.

Culture & Values

The Melbourne Convention Bureau provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry. Our values are:

• Passion – We love what we do
• Creativity – Imagination without boundaries
• Collaboration – We work as one
• Growth – We embrace growth and challenges
• Connection – We are connected to people, culture and our country

Join us in shaping Melbourne as a global leader in business events and be part of Melbourne Convention Bureau’s impactful initiatives.

Inclusion and Accessibility

At Visit Victoria, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the state we promote. We value and celebrate differences and encourage applications from people of all backgrounds and lived experiences, including age, gender, cultural backgrounds, religion, sexual orientation, disability and caring responsibilities. If you require any assistance to be included in our recruitment process, please contact p&c@visitvictoria.com.au, quoting the job title.

How to apply

To apply for this role, please submit your updated resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position. Applications will close End of Day 28 October 2026. We encourage early applications as interviews may commence before the closing date. Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality.