Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our Client is a Marketing company

Role Overview:

We’re seeking an experienced Media Buyer to plan, execute, and optimize paid advertising campaigns focused on B2C lead generation. The ideal candidate has a strong background in Meta Ads and Google Ads, understands full-funnel performance marketing, and is capable of driving high-quality leads through the client’s sales pipeline.

Key Responsibilities:

Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads
Develop and optimize campaigns focused on B2C lead generation and customer acquisition
Drive qualified leads through the full sales funnel, from awareness to conversion
Monitor and analyze campaign performance, including CPL, CAC, ROAS, and lead quality
Continuously optimize targeting, creatives, copy, and bidding strategies to improve results
Collaborate with internal teams to align ads with landing pages, offers, and sales processes
Manage and allocate advertising budgets efficiently across platforms
Set up, manage, and optimize tracking (pixels, conversions, events) to ensure accurate reporting
Prepare performance reports and provide actionable insights and recommendations
Stay up to date with platform updates, industry trends, and best practices

5+ years of proven experience as a Media Buyer or Paid Media Specialist

Strong hands-on experience with Meta Ads and Google Ads

Demonstrated success in B2B marketing and lead generation campaigns

Experience running ads designed to generate leads and move prospects through a sales pipeline

Strong analytical skills with the ability to interpret data and optimize performance

Experience managing medium to large advertising budgets

Solid understanding of conversion tracking, pixels, and attribution models

Excellent communication and organizational skills

Ability to work independently and manage multiple campaigns simultaneously

Previous experience working with construction, home services, or trade-related businesses

Competitive salary in USD

Monthly bonuses based on performance

Fully remote work environment with flexible scheduling