Job Title: Marketing Manager

Location: Remote

Role Type: Full-Time

Who Are We?

At Reef, we connect elite talent with high-growth companies building world-class teams. We work exclusively with the top 3% of candidates and match them with established companies across Australia, New Zealand, the US, and UK that are serious about investing in their people and operational infrastructure. We support your integration into these companies by providing additional training, admin/HR support, and access to our growing community of high-performing professionals.

About the Role

We’re seeking a commercially minded Marketing Manager to take full ownership of the marketing function and bring structure, ownership, and direction to a growing business. This role is responsible for turning existing marketing activity into a consistent and scalable growth engine. You will own the function end-to-end, managing campaigns, coordinating content, and ensuring marketing efforts are aligned with real business outcomes. This is a hands-on role suited to someone who can both think strategically and execute day-to-day. You’ll be responsible for improving performance across multiple channels, ensuring consistency in output, and making data-informed decisions that drive measurable results. You’ll work closely with internal teams to ensure marketing supports sales priorities, while also building the systems and processes needed to scale the function over time. This role suits someone who thrives in fast-moving environments, enjoys creating order from complexity, and takes full responsibility for outcomes.

Key Responsibilities:

Own and manage the marketing function end-to-end
Plan and execute multi-channel marketing campaigns across digital platforms
Build and maintain a clear content and campaign calendar
Coordinate and publish content across social media, website, and other channels
Monitor and respond to inbound engagement or ensure it is routed appropriately
Analyse campaign performance including lead volume, channel effectiveness, and conversion trends
Optimise campaigns based on data, improving efficiency and reducing wasted spend
Develop and execute targeted campaigns aligned to business priorities
Work closely with the sales team to ensure marketing generates qualified opportunities
Track and report on key metrics including leads, campaign performance, and outcomes
Maintain clear weekly and monthly reporting for internal stakeholders
Manage day-to-day execution including content updates, campaign adjustments, and coordination with any external support
Build systems, processes, and documentation to support future team growth
Continuously test, refine, and improve messaging, targeting, and channel performance

Requirements

Excellent spoken and written English
Proven experience in a Marketing Manager or similar role
Strong understanding of digital marketing channels including social media, content, and lead generation
Experience managing multi-channel campaigns and content calendars
Ability to analyse performance data and make commercially sound decisions
Hands-on experience executing campaigns, not just strategy
Strong organisational skills with the ability to manage multiple priorities simultaneously
Ability to align marketing activity with sales and revenue outcomes
High attention to detail in execution and reporting
Comfortable using marketing, CRM, and analytics tools
Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment

Benefits

Competitive salary based on experience
Performance-based bonus tied to marketing outcomes
Direct employment with established, high-growth companies
Opportunity to own and scale a marketing function end-to-end
Clear progression opportunities as the business grows